Simply must-have - n°3 / Concentrate - design for education

While watching Dragon's Den last night, my so and I almost fell over when we looked at the offerings of Mark Champkin of Concentrate.

To most people, especially Americans, what follows next, is going to probably be cause for laughter, but we have been racking our brains on how to keep the little one's lunchbox (especially the sliced meats inside) cool until lunch. Searches for a lunchbox with cooler in Belgian stores so far led to zip results. Nada, nothing, niente available.

So you will understand our glee at Mark's presentation and the fact that you can purchase online.

The neoprene cooler bag is a godsend. And although I like the actual lunchbox itself (which emphasizes fruit consumption), I am happy to report that the school regulations are quite strict at our kindergarten. Parents are requested to only provide fruit or a dry biscuit (i.e. no chocolate biscuits etc.) and fruit juices for children. There are no vending machines in the school itself and soft drinks are not allowed during lunch. Of course, what goes on outside the school, is one's own choice... but I hope that this approach will in the long term result in a healthy eating pattern.

Back to the subject at hand: this young entrepreneur has recently launched his products at John Lewis (major UK department store) and hopefully will soon take the rest of the world by storm.
He sure is a hit in this family. Kudos to Peter Jones for taking the leap and investing in his business. Pasta salads for lunch, finally!